Snugs is a place to run small online communities — the way they were always meant to work.
There was a window, roughly 2010 to 2015, when Facebook Groups were genuinely good. You could make a group for your book club, your street, your five-a-side team. Posts appeared in order. Everyone saw everything. The admin decided what the group was for, and the software stayed out of the way. It was a small warm room on the internet, and millions of people used it every day.
Then the feed arrived. Posts stopped appearing in order and started appearing in whatever order the algorithm thought would keep you scrolling. Ads got injected between conversations. Group admins lost control of what their members saw. Notifications became a growth tool instead of a communication tool. The room got louder, then crowded, then unrecognisable. By the time Meta started using groups to prop up engagement numbers, the thing people had originally loved was long gone.
Nothing has properly replaced it. Discord is built for gamers and real-time voice chat. Slack is for work. Circle is for creators selling courses. Reddit is anonymous strangers. None of them rebuilt the simple, small-room thing for everyone else — the book clubs, the neighbourhood watches, the hobby groups, the mutual aid networks, the friends of friends who just want a place to talk.
What Snugs is
No algorithmic feed. Posts appear in the order they were posted. Newest first. The order is the order. Nobody — not us, not an algorithm, not an advertiser — rearranges what you see.
No ads. Ever. We charge group admins a small fee instead of selling their members' attention. That is the entire business model. There is no version of Snugs with ads.
The admin owns the group. We do not override admin decisions, hide their posts, inject content, or sell their members' data. Admins set the privacy, the permissions, the rules. We provide the tools and get out of the way.
Small by design. Snugs work best at 20 to 500 people, and the product is built for that scale. We are not optimising for million-member groups nobody can read. We are optimising for groups where people actually know each other.
Real features, not gimmicks. Events with RSVP and calendar export. Real-time chat alongside threaded posts. Per-member permissions. Application-based membership. Custom profile fields. The things a group admin actually needs, built properly.
What Snugs is not
Not a creator monetisation platform. There are good tools for selling courses and memberships. Snugs is not one of them. We are for hobbyists, local groups, book clubs, mutual aid networks, friends of friends — people who gather because they want to, not because someone is selling something.
Not a chat app. Snugs has real-time messaging, but the core of the product is asynchronous, threaded conversation that is still here next month. If you need a place where twenty people talk simultaneously all day, there are better tools. If you need a place where twenty people check in when they have time, that is us.
Not a social network. There is no feed of strangers, no follower count, no viral mechanics. You join the groups you join. There is no central timeline, no trending page, no suggested content from people you have never met.
Not “AI-powered.” There may be AI features in future — search, moderation assistance — but the product is fundamentally about people talking to people. The technology is plumbing, not the point.
Who is behind this
Snugs is built by Adam Cooper and is part of ArtCollection.io LLC. It started from a simple frustration: every community platform either wants to be a social network, a chat app, or a course marketplace. None of them want to just be a good group. Snugs is the attempt to fix that.
How we make money
Admins pay a small monthly fee per group. That is it. We do not run ads. We do not sell data. We do not take a cut of anything members pay each other. If we ever change this model, we will tell you on this page first.
If that sounds like the kind of internet you want to spend time on — pull up a chair.